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Accredited Electrical Sales Agent

The link between Manufacturers' and the Electrical Wholesale Sector in Yorkshire & the North East of England
We represent a broad portfolio of market leading electrical manufacturers across the following product areas...


White Rose Agencies were founded by Peter Massey in the year 2000 to serve the Electrical Wholesale Market in the North East of England. Managing the counties of Northumberland, Tyne & Wear, Cleveland, Co Durham and Yorkshire, we have built a strong relationship with National Wholesalers, Independent Wholesalers and Buying groups in our area.


Our passion for sales has earned us an enviable reputation amongst our competitors and this continues to grow based on our ability to provide help and technical support to all our customers, whilst ensuring we have the most competitively priced products.


Our mission is to provide the best possible service to the electrical wholesale market in the North East of England. In order to achieve this we have associated ourselves with professional manufacturers and distributors intent on providing top quality products and service. In our short time we have helped to establish some of the most recognisable brands in our sector.


Our reputation has been further enhanced by introducing electrical wholesalers to the latest innovative products on the market. This has been none more so highlighted in our promotion of energy saving products. As consultants we have also acted on behalf of entrepreneurs wishing to appoint OEM distributors in our sector.

Our message to customers is reinforced by a number of proven growth strategies based primarily on our quarterly sales visits and support at trade events keeping customers right up to speed with new products and the latest offers. Account merchandising, joint call lead generation and product specification are all key in our drive to promote brand and product recognition. This is supported with regular customer contact in the form of e-shots (including our quarterly “Spotlight” newsletter) and telephone marketing campaigns.


Our commitment was finally recognised in 2011 when, at a ceremony in Athens, Greece we were awarded “International Agent of the Year” by the International Union of Commercial Agents and Brokers. In the same year, we received the Manufacturers’ Agents’ Association of Great Britain and Ireland “Agent Of The Year” accolade. We are also a Fellow of the Institute Of Sales and Marketing Management. 2019 saw us become one of the founding members of the Network of Electrical Sales Agents UK.


Manufacturers Include

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All references quoted below are from leading Manufacturers’ within our sector and can be provided in full signed reference format to prospective Principals upon request.


“…utterly professional, driven, ethical and most of all very successful in continually growing the customer base and sales in the region”


“It is one of our consistently top performing areas, year on year”


“Pete understands the ‘push’ and ‘pull’ concept of selling……and repeatedly spends time and effort on developing an order pipeline…..he aims for success over the longer term.”


“I have no hesitation in recommending (White Rose Agencies) to any other Principal”


“instrumental in multiplying our sales not only in Yorkshire and the North East but across the whole business”


“….area initially had 1 or 2 trading accounts and now has in excess of 250 thanks to Peter’s dedication”


“Peter’s professionalism , excellent customer relationships and expertise in his field has made our business the number one supplier of choice in Yorkshire and the North East”


“his commitment over the years and efforts…..has benefitted employees not only internally but in other parts of the country”


“…always presenting innovative marketing ideas most of which we have implemented”


“(White Rose Agencies) have been able to draw on expertise and contacts in the Industry to the benefit of our business.”


“…entrepreneurial flair, passion to drive sales performance and commitment to our brand and products has enhanced and strengthened our reputation as one of the leading Manufacturers in our field.”


“I would not hesitate to heartily recommend White Rose Agencies to any new Principals.”


“….solid work performance and consistent sales figures…”


“…invaluable member of our brand…”


“…valuable member of the team and proved to be a very well organised sales professional providing consistently strong growth year on year.”


“…very passionate about his role which came across in the high level of service he offered to over 250 customers…”


“I would highly recommend Peter and White Rose Agencies, to any business who is looking for a professional sales agent in the North East of England.”


“ (White Rose Agencies) …have been instrumental in multiplying our sales in the North East by a factor of over 30 times and developing superb working relationships with trade customers across the region.”


“Through professionalism, excellent customer relationships and untiring focus on business development, he has been of significant help in strengthening our brands across the UK.”

Web Consultation


Click on the image below to download your copy.
WRA Buying Guide
Marco Company Video...
Kewtech Introduction...
Unistrut EMEA Company Video...
Sun Ray Wi-Fi Radiators...


Over the phone or email


Peter Massey

07946 405350


Business Development

Matt Holmes

07494 305542


Internal Sales

Emma Quinlan

07468 900700


Helen Massey

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